Pure Via Baker’s Secret perfect soft brown sugar alternative is ready to help you achieve perfect balance in your baking – so you can still enjoy sweet, with less of the sugar. You can get straight to mixing it for your sweet baked treats, with the same texture as regular soft brown sugar but 96% less sugar and 95% fewer calories. Plus it measures the same, so you can follow your favourite recipes with no need for adjustments.

Simply use Pure Via Baker’s Secret® perfect soft brown sugar alternative just as you would regular soft brown sugar, to bake your gluten-free, vegetarian, vegan-friendly and keto-friendly recipes.

Pure Via Baker’s Secret® perfect soft brown sugar alternative has been created from the finest ingredients sourced from nature to offer you an alternative for all your cakes, banana breads, and chocolate-chip cookies!

• 96% less sugar*
• 95% fewer calories* 
• Measures the same as regular soft brown sugar
• Sourced from nature
• Suitable for keto, vegan & gluten-free diets

*Compared to soft brown sugar.